Daryoush Shafa is a distinguished designer, renowned for his contributions to high-end watchmaking and luxury product design. An Iranian-born creative force, he studied design in Italy and has spent decades shaping the luxury industry with an unparalleled eye for detail and an instinct for market trends.

His defining moment came in the 1980s with the design of the Vacheron Constantin Harmony watch, an exquisite timepiece celebrated for its seamless blend of elegance and comfort.

Harmony became the brand's best-selling watch ever of the world's oldest watch manufacturer.

Beyond watchmaking, he has played a pivotal role in prestigious interior design projects, shaping executive spaces and brand showcases for some of the world’s most elite Maisons, including Vacheron Constantin, Piaget, Pinault Group, Chaumet and Breguet. 

His expertise extends beyond aesthetics, offering strategic guidance in design and development for luxury brands worldwide.

A trusted adviser and strategic consultant for many international watch brands, guiding them on product development, industrial optimization and market positioning. 

He designed the world's first watch made entirely of crystal for Daniel Swarovski, and “The Pearl”, the first and only mother-of-pearl and pearl watch. With 15 patents in technical and aesthetic innovations, his work is a fusion of avant-garde vision and disruptive design, blending tradition and modernity.

His approach goes beyond design, offering pre-market product evaluations. In the notorious “closed-circuit” club of the Swiss watch industry, Daryoush is considered one of the very few top designers who contributed to its unique allure, leaving an indelible mark on the industry.